What we do
Category Management Analytics
- Category performance reviews and growth opportunity identification
- Market, channel and segment level analysis across more than 45 consumer categories
- Presentation-ready outputs connecting category data to shopper behaviour
- Regular tracking and benchmarking against category development plans
Shopper Insight Processing
- Structuring and interpreting shopper data to reveal decision-making patterns
- Identifying where value is being created, lost or remains untapped
- Shopper segmentation and mission-based analysis
- Channel and format preference mapping
Trade Promotion Optimisation Support
- Promotional effectiveness analysis including ROI, cannibalisation and incrementality
- Long-term shopper impact assessment beyond short-term volume
- Trade spend optimisation recommendations
- Pre and post promotional evaluation reporting
Joint Business Planning Support
- Market context and category opportunity sizing for manufacturer-retailer plans
- Shopper segmentation and growth strategy development
- Data preparation and analytical foundations for JBP meetings
- Progress tracking and performance reporting against agreed plans
Competitive
Intelligence
- Monitoring competitor pricing, promotions, new product development and shelf placement
- Regular reporting cycles with strategic escalation of significant findings
- Category-specific competitive landscape analysis
- Digital and in-store competitor activity tracking
Range and Assortment Optimisation
- Product range performance analysis identifying gaps and redundancies
- Assortment strategies balancing shopper choice, shelf efficiency and category profitability
- Distribution and availability analysis across channels
- Planogram compliance and shelf space effectiveness reporting
New Product Launch Analytics
- Pre-launch opportunity assessment and market sizing
- Post-launch performance tracking against targets
- Shopper adoption and repeat purchase analysis
- Recommendations for positioning, pricing and in-store support
Commercial Finance Support
- Trade investment analysis and customer profitability assessment
- Pricing scenario modelling and revenue growth management analytics
- Price file management and promotional spend validation
- Connecting financial performance to Shopper Focused Value Creation outcomes